From Publishers WeeklyThere are businesses earning $1 million a year marketing merchandise on eBay, and, according to Wingo, who consults for the Web site’s marketers through his firm ChannelAdvisor, the Darwinian rule of eBay is that your business must grow or die. As Wingo makes clear, this is not a primer for beginners: it’s for experienced vendors who want to take their business to the next level. Most of the book elaborates on Wingo’s five P’s for eBay success: product (choosing product, understanding it is life cycle), price (the price/velocity curve), advert (e.g., using the eBay search engine to your advantage), placement (choosing the right category for your products) and performance (how to measure it). There’s lots of eBay and business terminology, but concise chapter sumups review key terms and conceptions and provide exercises. For experienced eBay vendors who want to grow their business, this is a clear, concise and utile tool.
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From the PublisherThe savvy business book for traditionalisti eBay venders who want to break through to the next earnings tier!
For many, eBay is an entrepreneur’s dream: The prospect to be your own boss, set up your own shingle on the Internet, and retire early. In fact, eBay says that more than 430,000 marketers make a living off eBay. eBay® Strategies: 10 Proven Methods to Maximize Your eBay Business is for eBay businesspeople looking for the data and tools to help you scale your eBay business and achieve your goals (and your dreams) while surviving the very competitory nature of eBay.
Whether you are just getting started marketing on eBay or have been at it for years, the conceptions staged in this book will aid you maximize your success. If you’re not merchandising on eBay today, this book will save you in a literal sense months of missteps and will serve as an priceless future reference as you encounter new challenges to growth. Even if you don’t aspire to have a million-dollar eBay business, this book gives you the proven schemes you need to trade more with less effort and improve the health of your current business.
From the Back Cover
“Scot Wingo is the eBay strategist. His depth of clear or deep perception is unparalleled in the industry. eBay™ Strategies is necessary for those who make their living online.”
–Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.
“eBay™ Strategies is a must-read for any person severe regarding growing their eBay business. I know because the systems discussed in this book have helped us become one of the quickest growing businesses on eBay.”
–Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)
“The counsel provided in eBay™ Strategies will help any business achieve a fast start-up on eBay. We have applied Scot Wingo’s systems to grow our business to a huge volume. His counsel is top-notch.”
–Suzanne Hallam (pugster888), Fastest growing eBay vendor in Q2 2004
“I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate psychological result of perception learning and reasoning of eBay and it is workings with a healthful level of skepticism and clear thinking. I found his book to be both agreeably diverting and informative.”
–Jay Senese, Cofounder, JayAndMari
“Scot Wingo’s new book is a must-read for venders attempting to boost their eBay business to the top level!”
–Bill Bogardus (biggbill), Top eBay PowerSeller
“The insight, clear explanations, and retail methods in eBay™ Strategies are going to develop hundreds, if not thousands, of new Platinum PowerSellers!”
–Mike Enos, Editor, PlatinumPowerSeller.com newsletter
The savvy business book for traditionalisti eBay marketers who want to break through to the next earnings tier!
Scot Wingo, a leading authority in the online auction industry, has captured best exercises from 3,000 of eBay’s most successful businesses and crystallized them into 10 proven schemes for taking your eBay business to the next level. Whether you are just getting started retail on eBay or have been at it for years, the proven methods staged in eBay™ Strategies will take you beyond the basics, helping you maximize your business while avoiding mutual errors that cost you time and money. If you’re dreaming of greater success on eBay, get ready to turn dreams into reality!
- Drive to $1 million and beyond–learn how to break through the “eBay plateau.”
- Discover winning systems invented specifically for eBay.
- Learn to use the “Five P’s”–Product, Price, Promotion, Placement, and Performance–to think strategically when it comes to your eBay business.
- Participate in the eBay™ Strategies associate blog and eBay discussion group.
- Stop making the killer errors that keep you small.
- Beat your toughest competitors, whoever they are.
- Control costs: fees, shipping, deadbeat customers, and more.
- Sell MORE with less effort.
One of the better eBay books