Radio Indie American Apparel Medium

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02 Sep

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Every unfeigned life rock ‘n’ roll television melodrama has the same scene: the unknown artist/band gives their freshly cut 45rpm single to the local disc jockey. He spins it on his top 40 radio show…and a star is born. This legend has been passed down through the generations of wannabe popstars like an ancient family recipe. The ingredients may differ, but in the end you get the same glorious results: radio play equals fame and fortune.

But does this Top of the Charts fairytale still implement today in the sardonic post new millennium world we call “today”? Can a band in our current music scene walk into a radio station with a CD single in their hot little hands, impress and wow the DJ with their a feeling of excitement and chutzpa, obtain the magic and golden FM radio spins and then ride the wave of success all the way to Graceland? Well, then, I guess the real question would be, “Do you believe in fairytales?”

Unfortunately, the music industry, like the entire Earth, has become so overpopulated and so oversaturated with artists, music, CDs, and radio stations/shows of all kinds, that the chance of your own personal radio fairytale coming unfeigned is in all likelihood slim to none. But, don’t give up on your bestloved audio media outlet. Radio may not catapult you to instant superstardom but it surely may help to push you down the path to success.

The following are a few tips that will support you to make your own music fairytale and get your music heard allround the airwaves:

1.) Get Out Of Major Market The Top 40 Station Mentality—There was a day when getting played on a huge city Top 40 radio station was like winning a gold medal at the Olympics. Bands that were chosen for play were handpicked by the voices of the airwaves whose ears were finely tuned to pick out the next new rising star. Today, things are a little different. Radio has become a huge corporation with three major conglomerates owning most of the stations in the United States. Sadly, Disc jockeys are no longer the innovators their predecessors were. Station management hands down a playlist (made exclusively of artists signed to largely major labels) and the voices you listen on your radio are just that…talking heads animating a script. It’s closely totally unlikely for an unknown band to break into mainstream big metropolis radio and a waste of your time and cash to send packages blindly to a medium that will more than likely reject you again and again.

2.) The Specialty Show Is Your Ticket In—Still determined to get played on that hot radio station with 10 million listeners and a celebrity DJ? Well, there is a backdoor that you may be capable to slip through. It’s the distinguishing trait show. Many huge stations feature a weekly show structured just to spotlight the little guy…to showcase unsigned artists from that station’s area and on occasion beyond. These shows are always worth sending your press package to, as they tend to base their playlist on your music and your credentials on not on the typical corporate artisan roster. This is where you just might wow that progressed disc jockey and garner play on a great deal of of America’s greatest stations.

3.) College Radio Still Rocks—One area of radio that has stayed unaffected by the huge corporate retooling is the college/university station. Unlike companies/labels resolving what the listening audience thinks is cool or hip, college radio DJs and program managers are still setting their own cutting edges, breaking new artists, and finding the hot fresh stars of tomorrow hiding in their local clubs, coffee houses and garages. It’s always beneficial for unsigned artists to send as galore CDs (or email as a lot of MP3s, if the station will receive that medium) to as some college stations as you may find. You will find stations to play you and humans will be listening. This could lead to new fans, tour possibilities, and will unquestionably look fantastic on the radio page of your website or EPK. Whether or not it will in truth make you a rockstar, it will sure make you feel like one.

4.) The Unlimited World Of Independent Radio—Back in the early days of radio, indie stations were fixed to audio pirates in their basements stealing airwaves from unsuspecting Top 40 giants. Now, thanks to the internet, satellites, cell phones, iPods and cable TV, independent stations outnumber their AM/FM constituents in the thousands and new ones are developed each day. Since doing a search of indie radio stations online has been known to cause a brain embolism in some, know that you will probably never be capable to solicit them all in one lifetime and just relax and receive pleasure from sending music to whomever you can, as you will in all likelihood garner hoards of airplay. Furthermore, your wallet will grow to love you as most of these stations will concede you to submit MP3s online.

It’s true that the legendary story of the unknown band that got one single played on the radio and became superstars within a month is in all likelihood as outdated as the 8-Track tape. But that doesn’t mean that the routine of artists soliciting music for radio play has become archaic. Radio remains, to this day, one of the best ways for musicians to publicize their music and their projects in their area….and now, thanks to terrific technical advancements, nationally and worldwide. The repetition of your single in the ears of even the most jaded radio listener, may lead to: CD and merchandise sales, gigging probabilities in your city and others, visits to your website, posts to your fan club forums, potential press and even perhaps industry attention. So, don’t stop sending those CDs, and emailing those MP3s because the next person who hears your song on the radio might just be the one who leads, either directly or indirectly, to your much sought record deal. And who knows? You might just wind up getting more spectacular than Elvis.