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One of the primary personalities to exaggerate her power through radio broadcasting, as a merchandising tool, was an American Christian evangelist, Aimee Semple McPherson.
Aimee, who was born in Canada, got her early exposure to religion through her mother Mildred feeding people through soup kitchens of the Salvation Army.
As a child she played “Salvation Army” with her dolls, she many times gave them a sermon. As a teenager she strayed from her mother’s teachings by reading novels and going to movies and dances, all of which were strongly disapproved by the Salvation Army. Early on, she questioned Darwin’s Theory of Evolution and wanted a faith-based comprehensible statement of evolution to be inclusive in school teachings. While still in high school she begun a crusade versus evolution, beginning a life-long passion for faith. She moved to the United States to preach her ideas.
In the early 1920′s, Aimee’s reputation as a minister was propagating throughout the United States, and people were flocking to her sermons in the Angeles Temple in Los Angeles, California.. Fame came to Aimee in 1921 when Aimee helped a crippled woman in the congregation rise from her wheelchair to walk, and the congregation without delay proclaimed her a “faith healer.” She modestly refused any credit, saying, “I am not a healer…Jesus is the healer. I am only the little office girl who opens the door and says, ‘Come in.”
In 1923, she purchased a broadcasting station, KFSG in California, which broadcast the Foursquare Church gospel messages to her congregation who couldn’t attend personally.
Aimee started her own radio station because she knew it was a way to broadcast her message further than the four walls of her Los Angeles church. You could say she was the primary person to realize the merchandising power of radio to exaggerate her own business. Churches all around the years have continued the policy of spreading their word through radio broadcasting.
Great American Broadcast Celebration Radios
What 151 movies have you never seen—but should?
What French film could instruct Hollywood how to make a smart, sexy romantic comedy? (page 233)
Where will you find a female-centric Western with a gender-bending protagonist? (page 10)
What film won a Special Jury Prize at Sundance and then fell off the radar? (page 261)
What farcical comedy includes such real-life characters as Richard Nixon and Henry Kissinger? (page 50)
In what unsung comedy will you find Michael Douglas giving his all-time best performance? (page 130)
What debut film from the conductor of The Dark Knight brings about palpable chills—despite a shoestring budget and a no-name cast? (page 79)
What John Wayne movie was out of circulation for thirty years—and still qualifies as a sleeper? (page 121)
What terrific Heath Ledger movie was freed the same month as Brokeback Mountain—and flopped? (page 26)
What clever modern-day film noir was made for just half a million dollars? (page 18)
What captivating film stars one of the seminal artists of the twentieth century? (page 203)
From BooklistMaltin, whose Movie Guide is a steadily altered best-seller, and who holds the Guinness record for the world’s shortest movie review (of the 1948 musical Isn’t It Romantic?—“No”), proffers a roster of movies he hopes fans will consider “unfamiliar” because they’ve failed to find the mass audience. While noting the occasional major studio release, he sticks principally to independent, foreign, and documentary films freed for the duration of the last 20 years or so, in time for high-speed Internet, streaming video, and all-region DVD players to make them readily available to potential viewers for the introductory time. Among his most interesting recommendations are Errol Morris’ strange documentary Fast, Cheap, and Out of Control, a study of four persons and the jobs they love; Idiocracy, Beavis and Butthead creator Mike Judge’s little-seen (and, by it is parent studio, even less-loved) futuristic comedy; and Guillermo Del Toro’s supernatural suspenser set for the duration of the Spanish civil war, The Devil’s Backbone. Maltin’s still king of the succinct review, making this a handy reference for cineasts who think they’ve seen it all. –Carlos Orellana
Review“Maltin’s still king of the succinct review, making [Leonard Matlin’s 151 Best Movies You’ve Never Seen] a handy reference for cineasts who think they’ve seen it all.” (Booklist )
About the Author
Leonard Maltin is a valued film critic and historian, perchance best known for his annual paperback reference Leonard Maltin’s Movie Guide, which was introductory published in 1969. He lives with his wife and daughter in Los Angeles and teaches at the USC School of Cinematic Arts.
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Most helpful client reviews
33 of 37 humans found the following review helpful.
 “You make up your own truth.” – Memento
By Found Highways
I sat down expecting to speedily skim this book and I read each word.
9 of 9 people found the following review helpful.
151 Best Movies You’ve Never Seen – Leonard Maltin (Harper Studio)
By BlogOnBooks
With Oscar season upon us, we thought it would be a good time to take a look at a good deal of of the movies you won’t be hearing when it comes to on the telecast. Between all the Avatars and Clooneys of the world, there are a host of littler movies (or box-office duds) that are well deserving of your time and attention.
Or so says film critic Leonard Maltin, who would probably be a good judge, as he in all probability sees regarding a dozen movies a week in his occupation as a journalist and TV personality. Maltin’s latest book singles out films from the last 20 years that, unless you are an extreme movie aficionado, probabilities are that most of these selections never hit your radar.
FIlms like “The Door in the Floor” (Jeff Bridges, Kim Basinger, Mimi Rogers, Bijou Phillips) or “The Great Buck Howard” (Tom Hanks, John Malkovich, Griffin Dunne, etc.) may not have made a big splash at your local cinema, but they are amongst Maltin’s picks as key flicks to go back and find. (Nearly each major actor is represented from Robert DeNiro to Meryl Streep to Leo DiCaprio and all the rest.)
The films are separated into roughly three categories; mainstream studio fare, alien and independent films that often times struggle for attention here and a few choice gems from the basi half of cinematic history. Maltin justifiedly focuses most of his light on movies from the last 20 years. (As there are already some books that spotlight pictures from the golden age of cinema.)
Of course, it’s hard to tell just how outstanding the book is without sampling a host of the films that Maltin singles out for a revisit, but next time you are at Blockbuster or on Netflix, keep this book handy and see if one of Maltin’s picks might sound suitable even while it would pass your normal purview. Just be ready to fire up that old VHS machine in the garage, as a lot of of these gems have never made the leap to DVD.
7 of 7 persons found the following review helpful.
 less a critic, more a fan
By Sacramento Book Review
“The Greatest Game Ever Played.” “Idiocracy.” “Hedwig and the Angry Inch.” “Millions.” “Baadasssss!” “The Lookout.” “The Prize Winner of Defiance, Ohio.” “Brick.” “October Sky.” “The Tao of Steve.”
Hundreds of films hit theaters each year, and a heap of of them fall through the cracks, fly under the radar, or fail to resonate with the audience. And Leonard Maltin, film critic extraordinaire, has taken it upon himself to venture for galore of these underappreciated attempts in his //151 Best Movies You’ve Never Seen//.
At first, I was somewhat skeptical, given Maltin’s penchant for spreading two-and-a-half star ratings with appalling regularity. But I was enjoyably astonished by the plethora of unfamiliar titles featured, specially to a reasonably rabid film buff like myself.
From “American Dreamz” to “Zathura,” there is a film here for each viewer. (I was overjoyed to see personal favorites like “The Devil’s Backbone,” “MirrorMask,” and “Bubba Ho-Tep” amidst Maltin’s selections.)
The writeups for each film are brief sufficient to stay clear from spoilers, but indepth sufficient to provide a glimpse of what makes each film worth your time. Without a doubt, //Leonard Maltin’s 151 Best Movies You’ve Never Seen// will send you running to update your Netflix queue.
Reviewed by Glenn Dallas
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